Things are changing in the wireless industry and people are starting to move away from contracts and post-paid service and go to pre-paid services. With that being said, Sprint does not want to get left behind in this new trend, so they are doing something about it.

Sprint’s prepaid portfolio will initially be driven by four brands each focused on a specific audience. “The launch of this portfolio goes far beyond changing prices,” explained Schulman. (President of Sprint’s prepaid group) “We are introducing innovative and attractive offers for specific groups of customers based on usage and habits – from those who are on limited budgets and use their phones infrequently to those who want high-end devices to use for all their communications, entertainment and social networking.” Read all about the four prepaid services after the break.

Virgin Mobile:

On May 12th Virgin Mobile plans on introducing three new Beyond Talk plans that all include unlimited messaging, email, data and web. They say these plans will go great with their future high- end handset lineup.

  • The revolutionary plan is the industry’s lowest price point for unlimited messaging, email, data and web with 300 minutes of voice per month, ideal for high-end device users seeking an unbeatable price to enable the text and data services they need.
  • The plan includes unlimited messaging, email, data and web with 1,200 minutes of voice per month — the perfect value for those seeking an affordable plan with everything they need.
  • The plan includes unlimited messaging, email, data and web with unlimited voice to offer great value for high-end smart phone users expecting an unlimited plan to cost much more.

Boost Mobile:

  • Boost will focus more on talking and texting. The unlimited plan provides unlimited talk, text, web, 411, email and IM. New handsets being offered by Boost include the Samsung Rant, and Kyocera Incognito, Mirro SCP3810 and Juno. These are all CDMA phones. Boost will also continue to offer iDEN devices and services.

Assurance Wireless:

  • Assurance Wireless is a free wireless service which launched last year and was developed specifically for the 37 million eligible low-income households who need it most. Qualifying customers – often cash-constrained individuals eligible for government- assistance programs like Supplemental Nutrition Assistance Program (SNAP, or food stamps) – receive a free cell phone and 200 free minutes of airtime for local and long-distance calling every month.

Common Cents Mobile:

  • This plan is targeted at budget conscious consumer who spend less than per month and are focused on the value they spend per minute. Roughly 63% of the no-contract market chooses to pay by the minute or by the day. Users will pay .07 per minute of voice use, and .07 per text message sent. Simple phones, such as the LG 101, Samsung M340, and Kyocera S2300 are available from Common Cents.

For more information on plans and devices that will be offered, follow the source link to Sprint.

Source: Sprint




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