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RCR Wireless News

Excerpts from AT&T Mobility President and CEO Ralph de la Vega’s keynote speech at Mobile World Congress in Barcelona.
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Ground Truth, in their study of mobile media usage
in the United States by time of day, found that in the
month of April, 32 percent of daily page views occurred between 7:00
p.m. and midnight, with the highest volume occurring at 9:00 p.m., local
time.

Previous studies show similar stats, people browse the web while watching TV and the number one place for usage is of course the bathroom according to ThirdScreen Media.

From 4 a.m. onwards, Mobile Internet usage (as
measured in page view consumption) climbs steadily throughout the day,
with usage intensifying after 6:00 p.m. and peaking at 9:00 p.m., when
7.2 percent of all page views occurred. Throughout the workday (9:00
a.m. until 5:00 p.m.), an average of 54 percent of Mobile Internet users
browse content, with workday usage heaviest around 4:00 p.m.

Mobile is, indeed, an ‘always-on’ medium says Evan Neufeld, vice
president, marketing, Ground Truth.

On an
average day, more than half of all Mobile Internet users are accessing
the Mobile Internet from the moment they wake up until they put their
phone down on their bedside tables.

“Clearly, the Mobile Internet is becoming part of primetime
television whether advertisers and media companies are ready for it or
not,” observed Neufeld.

“This data reveals a new opportunity for advertisers to extend their
campaigns while viewers are simultaneously engaged with their favorite
programs and mobile devices, and for broadcasters to integrate mobile
into their viewing experience, increasing advertising inventory while
keeping viewers tuned in.”

WIRELESS AND MOBILE NEWS

We previously covered Goal.com Mobile here around a month or so back but  felt it somewhat necessary to remind you guys and gals about this free app.  For those of you getting geeked up over the World Cup, we recommend checking out the updated version of this title.  A special tab has been added to the application which provides plenty of up-to-the-minute coverage of the events.

World Cup tab features:

• Top news with corresponding photos
• Live Scores with play-by-play details
• Player ratings
• Teams with schedule and lineup details
• Fixtures and Results by day
• Group Stage with team standings
• Knockout Stage with the final tournament schedule
• News articles can be emailed to friends or shared via Twitter or Facebook
• Users have the ability to customize which teams and news feeds they are most interested in
• Access information anytime, anywhere with offline reading
• The most comprehensive news coverage provided by a team of 550 reporters, including 10 based in South Africa for the finals

Win one of seven Motorola droid handsets being given out! Click here to see how it works!

NOTE: Download This: Goal.com Mobile World Cup 2010 Edition originally appeared on AndroidGuys. If you are reading this elsewhere, it was done without the consent of the author.

• Handmark and Goal.com Team up for Free Football (Soccer) App
• London Evening Standard Available for Android
• Sprint Releases Their Own Branded Football App

AndroidGuys