• Year in review 2011: European operators resize and refocus

    The news: While the year opened quietly, the appointment of a new chairman at Vodafone that was skilled in transforming companies was an indication of what was to come. The hiring of Gerard Kleisterlee, the outgoing CEO of Philips, was welcomed by the stock market given his track record of simplifying the previously unwieldy Philips conglomerate.

    In March, Russia’s Vimpelcom pushed through a billion merger with Wind Telecom to become the world’s fifth-largest operator with 173 million customers. Analysts said the deal had strategic merit and would allow having Vimpelcom gain access to rapidly growing mobile operators in Africa, Asia and Italy.

    Days later came the announcement AT&T planned acquire T-Mobile USA from Deutsche Telekom for billion. If it has been consummated, the deal would have remade both AT&T and Deutsche Telekom by allowing AT&T to become the dominant player in the United States, and allowing Deutsche Telekom to focus on its core assets in Europe.As the year wore on though, regulatory hurdles, first from the US Department of Justice and then from the telecoms regulator, the FCC, kept cropping up. Earlier this week, AT&T pulled the plug on the deal, handing Deutsche Telekom billion in cash and billion in spectrum and roaming agreements.

    A deal that went more smoothly was the sale in April of Vodafone’s 44 per cent holding in SFR. Majority owner Vivendi had long coveted outright ownership of SFR, and Vodafone was able to extract €7.95 billion from the sale.

    In the same month, both France Telecom Orange and KPN began making noises about acquisitions. FT Orange confirmed it would continue to look for expansion in the Middle East and Africa via two to three acquisitions per year–a target it failed to meet in 2011 perhaps due to political unrest in some regions.

    KPN, meanwhile, said it would look to expand into Europe where governments were planning to sell state-run telecom assets, or where other large operators, such as seen with Vodafone, wanted to divest minority shareholdings. Nothing more cameof this in 2011, perhaps due to economic unrest in the region.

    By July, FT Orange had put its Swiss, Austrian and Portuguese operations up for sale, claiming that it wasn’t interested in operators where it didn’t have majority control or where the subsidiary wasn’t ranked among the top two mobile operators within that country. However, the company did register an interest in making acquisitions in Spain.

    In the same month, Vodafone managed to quietly slip away from its 24 per cent holding in the Polish operator Polkomtel, scoring €896 million in the process.

    in August, Telecom Italia was rumoured to be bidding for 3 Italia in a deal that valued the Hutchison-owned mobile operator at around €4.3 billion. But this rumour didn’t last long, with Hutchison MD Canning Fok squashing any plan for a sale, saying in October: “This looks to me more like somebody’s wish than the reality.” Instead, Hutchison’s Austrian subsidiary made a €1.4 billion bid to acquire Orange Austria in a deal that could be approved by late December or early 2012.

    Why it was significant: The year was dominated by Deutsche Telekom’s effort to remove itself from its troubled operations operations in the United States–a saga that came to a sticky end as the year drew to a close. Opposition from federal regulators there proved too difficult, delivering bad news for AT&T, though not quite as dire for Deutsche Telekom, which scored a billion breakup fee. However, moves by Vodafone and FT Orange to divest themselves of minority holdings is an indication of a renewed focus on generating profits from businesses that are under their control, and it appears they are intent on selling off minority stakes in unappealing regions. KPN and Telefónica made the headlines by announcing M&A intentions–which proved nothing more than that. However, both companies now need to take action to rejuvenate their sagging fortunes–more so than ever before. The days when European operators roamed the globe opening subsidiaries or buying up local operators are long gone. The year demonstrated that breadth of operations is becoming less important, and control, focus and driving for profits are the watchwords entering 2012.

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  • European operators embrace Wi-Fi offloading with a hint of caution

    The worldwide success of cellular telephony engendered a culture within the community that all other wireless technologies were somehow inferior.

    This blinkered approach has been understandable given the level of sophistication that cellular networks were able to bring to the market, as well as their ability to then evolve to support technology as complex and demanding as today’s smartphones.

    Wi-Fi was certainly positioned by the cellular industry as being largely irrelevant, best suited to providing primitive in-home networks.

    Roll forward to today, and the picture is very different. Operators and equipment vendors are rushing to invest, develop and deploy Wi-Fi as its value as a data offload technology become widely acknowledged, together with its ability to enable new business models.

    Wi-Fi offloading: necessary but not perfect

    According to Thomas Wehmeier, an analyst at Informa Telecoms & Media, the offloading of data traffic from 3G networks has been at the very centre of operator thinking over the past six to 12 months, “and any self-respecting network director should be looking to include Wi-Fi as part of a more holistic network strategy.”

    “Operators have been questioning how they can efficiently and most profitably manage the flow of data traffic across their network,” Wehmeier said. “Our discussion with operators has indicated that the current enthusiasm for Wi-Fi will not be dampened by the move towards LTE. Even when operators deploy LTE they will not neglect Wi-Fi investments, given the need for both weapons due to the explosive growth in data traffic.”

    France Telecom Orange is already actively investigating the need to use Wi-Fi to relieve the strain on its 3G networks, according to Bertrand Waels, the company’s head of UMA, WiMAX, access points and CDMA skill centres.

    “We would definitely provide Wi-Fi coverage to support the cellular network in areas were there is congestion,” he said. “If we can identify the right location to install Wi-Fi hotspots then the technology is the best candidate for the job.”

    France Telecom is embracing Wi-Fi offloading.

    However, Waels admits that it is critical to find the best possible location for the Wi-Fi access points, “otherwise the service will be useless, or provide a very poor customer experience.”

    Hans Beijner, Ericsson’s head of product marketing management, also said that the QoS provided by Wi-Fi is very dependent on how it is deployed and what backhaul techniques are used. “It’s possible to get close to ‘carrier-grade’ performance with Wi-Fi for data services, but not good enough for voice,” he said. “Also, the technology doesn’t have the same admission controls that you have with cellular, which can result in complete congestion.”

    Regardless, Ericsson is confident that Wi-Fi does have a bright future, an opinion very much shared by O2 UK.

    O2 UK pushes for Wi-Fi partnerships with retailers  

    Gavin Franks, the managing director of O2′s Wi-Fi division, said the operator has adopted a disruptive offering based upon the premise that trying to sell a vanilla Wi-Fi access service is dead. “We’ve recognised that Wi-Fi has to be free to the end user, and it must add value to the venue where it’s deployed,” he said. “The venue owners must realise some of the benefits from this, given they’ve been neglected by only receiving a small percentage of the revenue.”

    The O2 business model is based upon offering smartphone users (which can be subscribers to rival networks) a personalised experience when they enter a venue equipped with O2 Wi-Fi. This would include a welcome page where the venue can place relevant content.

    Franks said that its service can also provide the venue owners with store foot traffic data along with the percentage of visitors using iPhones, iPads or Android-based handsets, and which web sites the visitors access when at the venue.

    “It’s about using the Wi-Fi data to create value for the venue owner,” claims Franks. “But the really exciting pieces are the campaigns we’ve been running based upon our O2 Media platform using location services and geofencing-leading to a personalised media campaign so that we and the venue owner can connect to the customer.”

    Franks

    An indication of how O2 might develop its Wi-Fi offering comes with its mobile wallet integration plans. Franks said that the O2 Wi-Fi service will allow venue owners, retailers and major brands to run targeted consumer marketing campaigns using profiling techniques. “We would then transact all the payments via our m-wallet services on the handset,” he said.  

    While O2 only has around 500 Wi-Fi access points today, Franks hinted that several very large deals with major venue owners were close to being signed that would see the number quickly rise to above 15,000.

    However, while the company seems committed to deploying large numbers of Wi-Fi hotspots, Franks is adamant that data offload is not part of the business model.

    “We’re not installing access points as an alternative to our 3G network, and we don’t want to follow the model of Wi-Fi being used for traffic offload,” he said,

    However, this approach cuts against what others within the industry believe is happening.

    Offloading’s benefits

    Kelly Davis-Felner, the marketing director of the Wi-Fi Alliance, is insistent that operators are only interested in using Wi-Fi for data offload, not market differentiation. “Operators have been very clear that they need to include Wi-Fi within their network strategy and, in particular, for data offload,” she said.

    This viewpoint is shared by Luis Serrano, senior vice president for Boingo Wireless, a provider of wholesale and retail Wi-Fi services, who believes that O2 UK has an offload issue and has just decided to approach it differently.

    “They need to expand their footprint, and Wi-Fi does indoor coverage very well,” he said. “I don’t know if the O2 Wi-Fi economics will work, but I don’t think it matters. It’s all about retaining customers by providing good coverage and connectivity.”

    However, this new-found enthusiasm for Wi-Fi is little more than a toehold for the technology in the cellular market, and Orange’s Waels is blunt about the improvements needed before the technology becomes a true member of the community.

    “The first issue is that Wi-Fi must find a universal way to make access control much easier for the user,” Waels said. “If Wi-Fi becomes a widespread success then we need the industry to devise a method to mitigate the interference issue, which could be a challenge given its use of unlicensed spectrum. And we also need to integrate the technology into the existing cellular infrastructure to ensure QoS.”

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  • Bits & Bytes: 208 Operators are now investing in LTE; Napster launches new service; and more

    The GSA (Global mobile Suppliers Association) has published an update to its Evolution to LTE report which confirms 208 operators are now investing in LTE, which is 98 operators more than in June 2010. The number of countries and territories where LTE systems are deployed or planned has increased by 32 in the same period. … Read More
    RCR Wireless News

     
  • LightSquared has inked deals with two U.S. operators

    BARCELONA, Spain–LightSquared, the Harbinger Capital Partners-based company that is in the process of building a nationwide LTE network, said that it has signed wholesale deals with two U.S. operators and in discussions with three more. In an interview with FierceWireless, Frank Boulben, LightSquared’s chief marketing officer said that the company cannot disclose the names of those operators, except with potential investors who agree to sign a nondisclosure agreement. Boulben also said that the company has an agreement with a major retailer that it will name before the end of March.

    Click here for LightSquared's prototype phonesLightSquared is planning to build a nationwide LTE network that covers 92 percent of the U.S. population. The company has said its wholesale LTE network will allow for terrestrial-only, satellite-only or integrated satellite-terrestrial services (via the terrestrial and MSS spectrum Harbinger scored through a merger last year with satellite operator SkyTerra).

    According to Boulben the company has talked with several operators that are interested in network sharing, an arrangement that has not been popular with U.S. operators but is fairly common in Europe. Boulben described network sharing as a “win win for carriers because it lowers their costs as well.”

    LightSquared’s network construction plans are aggressive. The company is conducting LTE trials in Baltimore, Denver, Las Vegas and Phoenix, with commercial launches planned by the third quarter of this year. Nokia Siemens Networks is designing and building the network. Nokia (NYSE:NOK), AnyData and Qualcomm (NASDAQ:QCOM) are working on the devices.  Boulben showed off two prototype LightSquared devices: a handset and a USB dongle.  He said that devices will be commercially available in six months to a year.

    LightSquared, which has access to 59 MHz of spectrum, has said its network will consist of around 40,000 cellular base stations covering 92 percent of the U.S. population by 2015. The company has yet to publicly name wholesale partners.

    For more:
    - see these LightSquared prototype phones

    For more:
    LightSquared taps Inmarsat for more spectrum

    FCC grants LightSquared satellite waiver
    PE firm to use MSS, terrestrial spectrum to build out nationwide LTE network
    LightSquared agrees to solve GPS interference issues
    NTIA concerned LightSquared service could cause interference
    Falcone’s big bet continues to rattle investors
    LightSquared inks LTE device deals with Nokia, Qualcomm
    LightSquared pledges to shake up industry with LTE network

    Harbinger’s Falcone defends LightSquared’s financing

    FierceWireless

     
  • Reality Check: Time for wireless operators to rethink offer design and order delivery

    For many years, wireless operators as a whole have not viewed order management as a top technology priority.
    RCR Wireless News